User Experience Design
User Experience Design (UX) is a fairly new idea. The idea of UX is how a user feels when they are using a system. This has become very important on the Web today. Your Web site in today's market needs to stand out and needs to function extremely well. You also want your Web site to invoke certain feelings and you don't want any of them to be negative.
Usability and Research
Usability is one of the most important aspects of a Web site. This is how easy a site is to use and navigate. We have all run into Web sites that need major work on usability. We might think that our site works great, but once you see others using the site you can see issues customers are having that can lead them to get frustrated and leave your site. Enhanced usability will keep your customers happy and on your site. That is one of the most important things we tackle under UX.
User Experience and Testing
Testing your Web site on a group of people who have no relation to the site or the company is a great way to determine its affect on potential customers. UX Testing is one of the most important parts of UX. The test groups can be as large as you like. We recommend starting out with at least 5 but no more than 20 testers. The testers will make a video recording of their computer screen while they are using your Web site. On the recording they will also be discussing their impressions as they use the site. These tests will give us a great idea of where improvements need to be made.
UX and Your Site