Social Media is a great resource to use to attract more business and customers. Social Media doesn't just include Facebook, but it also includes Twitter, LinkedIn, You Tube, Google+ and many more. After you get into Social Media you need to learn when is the best time for your posts and how often.
The Timing of Posts
In Social Media timing your post is everything and knowing when to re-post about a topic without driving away your customers is also very important. With Facebook you can use the Insights to see when your recent post tapers off and isn't getting any more views. At this point your post has fallen out of their timeline and it is safe to go ahead and release a new post. Just do be careful still to not be too annoying and drive away customers.